Brief
La Crescent Live is a series of free summer concerts in the city of La Crescent, Minnesota. Born out of the vision of the La Crescent Lions Club, this event was made to bring the community together through the sounds of local talent and they needed creative to go with it!
Solution
The client wanted a design that tied in elements from La Crescent. From the rolling bluffs to the cyclist descending into town and the crescent moon in the sky, all of these elements capture the vibe of La Crescent while keeping the main focus on the music.
Community
The venue and the concert series is an embodiment of the La Crescent community. All types of positive community interaction and involvement happen here.
Family-friendly
The venue and the concert series is focused on family-friendly, all-ages events and entertainment. Branding and communication should be appealing to all age groups.
Themes
Excitement
The brand should convey excitement and enthusiasm. High levels of energy should be maintained in all copy, design, and photography
Variety
Both the concert series and the venue will provide a variety of events and entertainment to the community. The series and venue will represent the best the area has to offer.
